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About Us

Play It Again Sports West Florida is part of S&J Sports, the largest franchisee of Play It Again Sports in the country with 31 stores in Florida. S&J Sports, headquartered in Lakeland Florida, was founded in 1993 and was an immediate destination for families with children and value conscience, sports-minded individuals.

The Play It Again Sports concept is to buy, sell, trade and consign NEW and quality used sports and fitness equipment. We pride ourselves on providing exceptional customer service and staffing our stores with the most knowledgeable team members in the business.

We will always strive to be your neighborhood sporting goods store. If you are looking for a particuliar item (new or used) that you can't find on our site or in our stores, contact us and we'll be happy to locate it for you, whether at one of our other locations or from one of our vendors.

Email the Bradenton Store
Email the Sarasota Store

We Appreciate Your Business

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Play It Again Sports^® is a registered trademark of Winmark Corporation^® based in Minneapolis, MN. Each franchise is independently owned and operated. The brands mentioned above are registered trademarks of their respective companies and manufacturers. The trademarks and logos utilized in this website are owned by Winmark Corporation^® and any unauthorized use of these trademarks by others is subject to action under federal and state trademark laws.